The following article discusses the career path of Advertising Manager. Learn about how to become one, education requirements, job duties, traits and qualities, national salary outlook as well as top national employers of Advertising Managers.
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Advertising Manager Job Duties
An advertising manager is responsible for the preparation of materials to ensure products or services are well-received. They work in partnership with other professionals, including financial managers, sales agents, and art directors in order to determine contracts, budgets, suitable advertising media, marketing plans and more. Furthermore, they prepare advertising campaigns, determining the most suitable media for these campaigns.
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Advertising managers are also responsible for contract negotiation and for determining the look and feel of the advertising materials they have developed. This includes conducting market research and communicating their findings through reports and presentations. They set pricing strategies and consult and advise with their clients. Additionally, they manage the rest of the advertising team.
Advertising managers can work for certain accounts or entire organizations. Sometimes, they work in specialized agencies, whereas others work in-house. They have close networking relationships with others involved in advertising, liaising between those and their clients.
Sometimes, advertising managers specialize in a certain type or field of advertising. They do not, however, hold responsibility for the creative work of advertising. This is done by the creative team, which some advertising managers will oversee.
Other job duties of advertising managers are:
- To develop appropriate advertising strategies, considering all media types
- Maintaining digital media, such as websites
- Implementing major brand event plans
- Identifying target markets and advertising objectives
- Managing departmental operations in relation to advertising initiatives
Advertising Manager Where We Work
According to the U.S. Bureau of Labor Statistics, there were 31,300 advertising, promotions, and marketing managers in 2016. The largest employers of these professionals are:
- Advertising, public relations, and related services: 34%
- Information: 12%
- Management of companies and enterprises: 7%
- Wholesale trade: 6%
- Retail trade: 6%
How to Become an Advertising Manager
Most advertising managers hold at least a bachelor’s degree in a field such as sales, promotions, marketing, or advertising. Some also complete journalism studies. Others focus more strongly on graphic design.
Many universities today offer a convenient online degree option particularly in fields such as:
Advertising Manager Education Requirements
Usually, an advertising manager will hold a bachelor’s degree as a minimum. Most employers prefer those who have a degree in advertising or in journalism. It will be expected that classes in consumer behavior, marketing, sales, market research, communication technology and methods, art history, visual arts, and photography have been completed.
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Advertising Manager Traits & Qualities
The most effective advertising managers have the following traits to some degree or other:
- Artistic flair
- Communication skills (oral and written)
- Strategic thinking
- Social media and internet understanding
- Project management skills
Advertising Manager Minimum Education
Bachelor’s Degree
The national average salary estimate for Advertising Manager was $59,245. This number is estimated from over 117,424 employees, users past and present job advertisements from Indeed.com. This equates to an hourly salary of $30.86 and monthly of $4,937.
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$14,000
$144,000
The following section lists Advertising Manager salaries in each state around the country. The figures are based on the total number of job postings through Indeed.com. For example, Colorado had the largest quoted salary of $98,630 while Oklahoma had the smallest quoted salary of $25,497.
| Alabama | Indiana | Oklahoma | |
| California | Maryland | Oregon | |
| Colorado | Michigan | Pennsylvania | |
| DC | North Carolina | South Carolina | |
| Florida | New Jersey | Texas | |
| Georgia | New York | Virginia | |
| Illinois | Ohio | West Virginia |
According to Indeed.com, the following states had employers looking to hire a Advertising Manager. The quoted salary figure represents the average salary from all job postings by this employer.
| Employer Name | Location | Average Salary |
|---|---|---|
| eBay Inc. Advertising Manager | California | $132,391 |
| Real Peoples Ratings LLC Advertising Manager | Colorado | $124,850 |
| CyberCoders Advertising Manager | Virginia | $122,573 |
| International Programming & Systems Advertising Manager | California | $120,000 |
| The New York Times Advertising Manager | New York | $105,328 |
| The Creative Group Advertising Manager | Georgia | $89,450 |
| The Dallas Weekly Advertising Manager | Texas | $70,000 |
| ESI MEdia Advertising Manager | New York | $70,000 |
| Creative Circle Advertising Manager | Colorado | $68,327 |
| Inside Higher Ed Advertising Manager | DC | $61,975 |
| Wildhorse Resort & Casino Advertising Manager | Oregon | $61,834 |
| Creating Demand Advertising Manager | California | $60,000 |
| OtterBase Advertising Manager | California | $59,184 |
Advertising Manager Learn More
- Advertising, Promotions, and Marketing Managers …
- Advertising management – Wikipedia
- Advertising Manager Career | What do they do?
| Career Name | Average Salary |
|---|---|
| Project Analyst | $62,133 |
| Logistics Manager | $62,099 |
| Marketing Analyst | $61,822 |
| Finance Officer | $61,442 |
| Operations Analyst | $60,651 |
| Logistics Analyst | $58,389 |
| Information Specialist | $56,877 |
| Food Service Director | $55,529 |
| Purchasing Buyer | $55,296 |
| Human Resources Generalist | $54,497 |
